I have found the most perfectly bizarre commercial ever made. In 1978, at the beginning of the Star Wars boom, everyone was looking to cash in on the sensation, not just George Lucas. Even the wacky Japanese folks were taking a crack at it, and the results were absolutely beautiful. *Waves hand* You will view the video after the jump.
Let’s start at the beginning, shall we? Well, the locale seems to indicate that they are at some sort of space disco, where ballerina Leia is trying to get Han and Luke to stop making eyes at each other. A little jingle kicks in, and we are shown some footage of what looks to be low end cat food. We then see C3PO, who for some reason has boobs, carrying a tray of this shit. Vader waits patiently for his cue, then busts in wearing a traffic light on his chest. This startles Chewbacca so much that he jumps in the air and squeals like a monkey. Luke and Vader prepare to duel, but C3PO gets there in time to break up the fight by serving them all the cat food.
There is proof here that Lucas always intended the Ewoks to be in the Star Wars universe. Throughout the entire commercial, one can be heard repeating the phrase of…well, I’m not really sure what it’s saying. At first I heard “Cheee chicken”, but then I started hearing “She’s shitting”. I don’t know. Logic would seem to indicate it’s actually saying “Sea chicken”, as in chicken of the sea, as in tuna. However, if you watched the video, you’ll know that logic is one thing we don’t have to worry about here. In the end, I don’t think it really matters, do you?