When you come up with a name for your product, you have to be aware of how that name is going to be perceived by the masses.  You can’t just expect people to get what that name means to you.  For example, if you were starting a packing company, you wouldn’t adopt a donkey mascot and name it “Ass Packers”, would you?  Surely you’d be aware of the slang use of that term, even if the word “ass” is innocent when referring to donkeys.

All I’m saying is, there’s a reason they’re called “hot dogs” and not “hot bitches”.  This is why I never understand it when people use “cock” to describe things involving roosters.  I guarantee you most people aren’t thinking of a rooster when you say “Cock”.

What does a rooster have to do with wine coolers, anyway?