It’s not a stretch for commercials to not have anything to do with the product they are advertising.  It happens all the time, and seems to peak on Super Bowl Sunday.  The thing that makes this commercial stand out, to me, is that what happens to these dudes is real.  These poor guys seemed to have no idea what was coming, and really didn’t deserve what they got.   It would be fine if the people who set all this up weren’t trying to prove some ridiculously convoluted point, but they really aren’t doing anything more than playing a practical joke on these unsuspecting fellows.